With the launch of iOS 7, Apple is now allowing apps up to 100MB to be download from the App Store over a cellular connection.
That limit has been set to 50MB since March 2012 and was 20MB prior to that. The increased limit will make things easier for developers who have been struggling to keep their apps under 50MB for easy downloading on the go.
I guess we can expect to see higher quality graphics app and game with this new file size revision. :)
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