Apple CEO Tim Cook: Innovation Doesn't Mean a New Gadget

Well said.  To make a few quality products is better than creating tonnes of trash.  :)

"Many people define innovation as a new product," he said. "We have some incredible plans we've been working on for awhile. We have some incredible ideas. The same culture and largely the same people that brought you the iPhone, the iPad mini, the iPod, and some who brought you the Mac, the same culture is there."
In other words, Apple doesn't need to constantly create new products to be innovative. The vision, the quality, and the people are what make it forward-moving.
"For us, winning has never been about making the most," Cook said later on. "Arguably we make the best PC, we don't make the most. We make the best music player, we wound up making the most. We make the best tablet, we make the most. We make the best phone, we don't make the most phones."

Source: http://www.inc.com/jill-krasny/tim-cook-apple-rivals.html